Latest Reviews

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Mike O'Shaughnessy
The last time I passed through Roswell was on a day that the Harley shop was closed. I really wanted a tee shirt so I went online to their website. I couldn't buy a shirt online so I left my contact info. Within an hour I got a response from Darlena Akin and we arranged for her to call me. Darlena is in charge of the Motorclothes Apparel department. It only took about 15 minutes for Darlena to call me. She was very pleasant and helpful, she took me through the different tee shirt options and in no time at all I had placed my order. Two days later my new tee shirt showed up in my mailbox. Thanks Darlena, it was a pleasure doing business with you.
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Felipe Rodriguez
Great service (Employee: Harley Duke)
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Karleen Kalar
I recently ordered t-shirts and had the pleasure of being assisted by Darlena Akin in the Motorclothes Apparel department. She returned my call as promised, was very helpful and friendly. I received my order quickly and it was correct. Champion Harley Davidson is a great place to do business.
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Greg Beegman
Thanks for everything and for taking care of business always appreciated. I will be back for my bike wash. Thanks again. (Employee: Jeff G., Jeff G.)
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Terry Gallagher
The service crew helped find missing parts and broken parts. Had the bike ready in a reasonable time frame, great experience.
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Grady Ferguson
Being from Carlsbad, NM I, Grady Ferguson would like to say Thank you to Harley Duke for working with me as I purchased my 2019 Yamaha Scooter and to All the employees @ Champion motorsports Roswell for making me feel Welcome as I went to every department. Second, I would like to say Thank you to Alyse D. for taking her time chatting with me when I had questions when asking about ordering a H-D Synthesis Pocket Leather/Textile Vest. When I chatted with Alyse D. by phone/computer she answered my questions even when my wife and I were in store. I rate 5 Stars Harley Duke and Alyse D. in customer Service/Sales. Sincerely, Grady Ferguson, 1303 N. Canal St #25 Carlsbad, NM 88220 (Employee: Alyse D., Harley Duke)
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Matthew ODELL
Friendly professional outstanding (Employee: Amanda P., Jorge A.)
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I'm Always made to feell Very Welcome by the following Elite Staff Members of Champion Motorsports.., Keeps Me Coming Back!! (Alpha Order).. a. Bryant / Service..., b. Jeff / Parts..., c. Jorge / Sales,.., d. Randy / Admin...., Tom / Accessories, Parts, Service ... THANK YOU!!.... Max
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Dennis (HAMMER) Jones
Jeff is always helpful with parts. mechanic/tech of choice. (Employee: Jeff G., Randy G.)
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Jimmy MacArthur
Got me what i needed and double checked to make sure it was the right one.


In October of 1980, Champion Motorsports opened it's doors as a Bultaco and Honda dealer in Roswell, NM. Our beginnings were modest. Our whopping 5,000 square feet facility served our purpose well. As things began to grow, we realized there was a great opportunity in front of us.

In 1986, we moved from our modest location to a larger building on a less frequently traveled road with better service capabilities. With the move we brought Kawasaki on board in the summer of 1989. Business continued as normal. We kept on selling motorcycles, parts & accessories, apparel, and service. Before we knew it, it was 1996, our 16th anniversary. Things were going strong for our dealership and this is when we decided to bring Yamaha into the mix of product offerings. With the product lines becoming more diverse, we soon realized that our current facility was beginning to burst at the seams.